CS25 – Bringing a New Plant to Market
June 20 @ 3:15 pm - 4:15 pm
Ever wonder how a plant gets from the idea stage to showing up at your local nursery? Come and join Bill Malouche as he draws back the curtain on this lesser-known journey. Bill will also cover the latest information on:
- Current trends in the hybridizing and breeding of new perennial introductions with beautiful color, new forms, and better performance in the landscape.
- How tissue culture enables the rapid introduction to the marketplace of an overwhelming selection of new plants.
Bill Malouche studied horticulture at Kansas State University prior to working for several horticultural companies in the Kansas City area. For the past 29 years, Bill has owned and managed the Kansas City office of National Nursery Products, a horticultural sales, marketing, and consulting group. It represents regional and national wholesale growers, greenhouse growers, retail garden centers, and landscape professionals. Bill continues to participate in educational programs on the ecological uses of horticultural plants. He frequently attends a variety of professional green industry symposiums, lectures, and workshops.